Los Angeles-based augmented reality company Daqri LLC plans to open an automotive product development center in Oakland County.
The company is evaluating locations and expected to announce the specific site in coming weeks, the Michigan Economic Development Corp. said in a new release.
The $768,000 investment is expected to create 12 engineering and project management jobs to support its expansion of augmented reality heads-up displays and other technology linking the driver to the car.
The Michigan Strategic Fund is supporting the investment with a $100,000 performance-based grant and Oakland County plans to offer placement assistance for the new jobs, the MEDC said.
Daqri produces wearable augmented reality hardware and software, such as glasses and helmets, that are used for manufacturing, training and safety in the aerospace, oil and gas, manufacturing and construction industries.
„Michigan is the epicenter of transportation mobility, and we want to be at the heart of it as we bring (augmented reality) to the car,“ Daqri CEO Brian Mullins, said in the release. „Our new office in Oakland County represents a commitment to our Smart HUD partners and customers in the automotive industry, and will enable us to collaborate on solutions even more closely.“
Founded in 2010, the California startup has raised about $132 million in venture capital and early stage funding and has offices in Sunnyvale, Calif., and Los Angeles.