Facebook Messenger will now have a discovery tab where you can find your recently used bots, browse bot categories, see trending experiences, or search for bots. Users can see a preview of a bot’s functionality before they jump into a conversation with it. Meanwhile, Smart Replies let an AI learn answers to commonly asked questions for a business and automatically reply through their Messenger bot when someone else asks the same question.
Why: To attract developers to its Messenger bot platform, Facebook has to offer growth potential. But the platform launched last year with no discovery mechanisms beyond simple search. Facebook can now recommend the best bots, help people find ones for the right occasion, and potentially sell sponsored placement in the discovery tab for businesses willing to pay. Meanwhile, Smart Replies alleviates businesses from staffing someone 24/7 to respond on Messenger so they’re more comfortable getting on board.